Year
2025
Client
Christian Clay
Category
YouTube Channel
Product Duration
6 - 12Weeks
For Melnash Feha, the Research phase focused on understanding what makes content truly relatable and entertaining for a young audience. We explored how people engage with video series on social media, analyzed trends in casual storytelling, and studied the balance between humor and authenticity. By looking into popular formats, audience behaviors, and cultural references, we built a foundation that allowed us to create episodes that feel both fun and real — connecting with viewers who see themselves in our journey.
For Melnash Feha, the Design phase was about building a visual identity that matched the show’s playful and relatable spirit. We crafted a simple yet bold logo, used vibrant colors, and chose typography that feels young and energetic. The goal was to create visuals that immediately communicate fun, authenticity, and curiosity — whether on screen, in thumbnails, or across social media. Every design element supports the storytelling, making the series instantly recognizable and easy to connect with.
For Melnash Feha, the Development phase focused on turning ideas into a real, engaging video series. We experimented with episode structures, scripting styles, and filming approaches to find a balance between humor and authenticity. Editing played a key role — combining raw moments, lighthearted storytelling, and dynamic pacing to keep viewers entertained. Beyond the videos, development also included creating a consistent publishing flow and adapting the content for different social media platforms, ensuring the series reached and connected with the right audience.
For Melnash Feha, the Concept phase was built around the idea of embracing the unknown in a fun and relatable way. Instead of presenting ourselves as experts, we positioned the series as a space where young people explore new topics with honesty, humor, and curiosity. The core concept highlights authenticity — showing that it’s okay not to know everything at first, and that learning through experience can be both entertaining and inspiring.
